LOS ANGELES — Activewear brand Alo Yoga unveiled its new Pink Marshmallow collection on Thursday, August 13, 2026, featuring media mogul Kylie Jenner as the face of the campaign. Photographed in a minimalist white studio setting in Los Angeles by the renowned fashion photography duo Mert and Marcus, the campaign highlights a quiet wellness aesthetic. Jenner appears in a series of pared-back portraits showcasing the brand's latest pastel colorway across signature performance items, moving away from high-production spectacles to focus on personal downtime and athletic comfort.
The collection centers on key pieces including the $68 Alosoft Intuition Bra and the matching High-Waist Intuition Capri in Pink Marshmallow Heather. Additional items in the drop feature the Sway Full Zip Hoodie, the Airlift Intrigue Bra, and low-top Sunset Sneakers styled in the soft pink hue. Summer Nacewicz, Alo's executive vice president of marketing and creative, stated that the project aimed to capture a grounded perspective of Jenner beyond her high-profile public image, pairing wellness messaging with minimalist athletic apparel.
The launch arrives shortly after Alo introduced campaigns featuring fellow high-profile models, continuing its push into luxury athleisure marketing. Jenner's sister, Kendall Jenner, has maintained a multi-year role as an official brand ambassador since 2021. The new activewear items are available immediately through Alo's official website and select retail locations, offering consumers access to the limited-release pastel color palette.
What products and prices are featured in the Alo Yoga Pink Marshmallow drop?
The Alo Yoga Pink Marshmallow collection includes key items such as the Alosoft Intuition Bra priced at $68, paired with matching High-Waist Intuition Capris, the Sway Full Zip Hoodie, the Airlift Intrigue Bra, and Sunset Sneakers. The full line launched on August 13, 2026, via the brand online store.
The collection remains available for purchase on Alo Yoga's official e-commerce platform and select physical retail stores nationwide as of August 14, 2026.